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According to Pollstar, Taylor Swift's Eras Tour has become the first tour to earn over $1 billion in gross revenue.

According to Pollstar, Taylor Swift’s Eras Tour has become the first tour to earn over $1 billion in gross revenue.

According to Pollstar’s year-end charts for 2023, Taylor Swift’s Eras Tour has become the first tour to reach a billion dollars in revenue.

Not only was Swift’s landmark Eras Tour the No. 1 tour both worldwide and in North America, but she also brought in a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.

The information for Pollstar is gathered from box office records, estimated venue capacities, past ticket sales data from Pollstar venues, and additional research that was conducted between November 17, 2022 and November 15, 2023.

Representatives for the publication did not immediately clarify if they adjusted past tour data to match 2023 inflation in naming Swift the first to break the billion-dollar threshold.

According to Pollstar, Swift’s merchandise sales totaled around $200 million and her tour’s movie adaptation, “Taylor Swift: The Eras Tour,” has generated an estimated $250 million in revenue, making it the top-grossing concert film ever.

Pollstar’s estimates suggest that Swift’s 2024 will be a successful year. The magazine forecasts that her Eras Tour will once again generate $1 billion within the designated time frame, indicating that Swift could potentially earn over $2 billion throughout the tour.

Swift’s tour was the most popular globally, with Beyoncé coming in second, followed by Bruce Springsteen & The E Street Band in third place. Coldplay, Harry Styles, Morgan Wallen, Ed Sheeran, Pink, The Weeknd, and Drake also made the list of top tours.

In the United States and Canada, the top 10 artists were comparable: Swift ranked first, followed by Beyoncé, Morgan Wallen, Drake, P!nk, Bruce Springsteen & The E Street Band, Ed Sheeran, George Strait, Karol G, and RBD.

In 2023, concert sales reached a significant milestone with a 46% increase from the previous year. The top 100 tours globally generated $9.17 billion, a significant jump from the $6.28 billion earned in 2022.

The amount increased from $4.77 billion to $6.63 billion in North America compared to last year.

Earlier this week, Time Magazine named Swift as their Person of the Year. In the previous month, Apple Music recognized her as their artist of the year. Spotify also announced that she was the most-streamed artist globally in 2023, with over 26.1 billion streams since January 1st. This surpassed Bad Bunny’s record of three years.