InformedInsights

Get Informed, Stay Inspired

AI is being adopted by Kenyan businesses to improve marketing effectiveness and reduce expenses.
Africa Economy Technology

AI is being adopted by Kenyan businesses to improve marketing effectiveness and reduce expenses.

Amidst economic struggles, businesses in Kenya are increasingly utilizing artificial intelligence to cut down on production and marketing costs. This development has sparked concerns among artists and advertising agencies, who worry about potential income reduction and unemployment as AI becomes capable of performing tasks traditionally done by humans. Mohammed Yusuf shares more from Nairobi.

Source: voanews.com